Racism and ethnicity Essay Example for Free

Bigotry and ethnicity Essay Joseph Addison once said that, â€Å"If men would consider less where they vary, as wherein they concur, there would be far less of uncharitableness and irate inclination on the planet. † This maintains the notions I have with regards to the various shameful acts individuals bring about because of their skin shading, ethnicity, and such. I have seen and seen direct the damage individuals can cause to each other because of trivial contrasts among them; and I have additionally frequently considered why such acts happen in our reality. I used to imagine this might be a secluded case; a monstrosity marvel that has happened exclusively in the bounds of my country. A social marvel that has existed in my country because of the history our kin have experienced. However, I have seen that such treacheries and outrage happen in different terrains, for example, the United States of America and knowing about this makes me wonder if prejudice can be found in all social orders paying little mind to geographic area and history. To improve comprehension of this social wonder I have chosen to investigate the instances of prejudice I have found in my nation of origin of Serbia and contrast that with those demonstrations I have seen here in America. Before I do continue, I think it is important to mull over what prejudice truly is. Numerous researchers have given different definitions to this wonder and the distinctions in the definitions can be ascribed to the way that the term covers a wide range of ramifications of race-based bias, partiality, viciousness, abuse, generalizing or segregation. Since it covers such a wide exhibit of subjects and considers different social issues we can consider 2 general meanings of prejudice; the sociological and the legitimate. Bigotry is extensively characterized as a type of separation dependent on qualities of race and existing either as individual prejudice, which begins in the supremacist convictions of a solitary individual, or institutional bigotry, which happens when supremacist thoughts and practices are epitomized in the folkways, mores and standards (Leeder. 2003). Then again, sociologists Noel Cazenave and Darlene Alvarez Maddern characterize bigotry as â€Å" an exceptionally sorted out arrangement of race-based gathering benefit that works at each degree of society and is held together by a refined philosophy of shading/race incomparability. Supremacist frameworks incorporate, yet can't be diminished to, racial bigotry,† (Cazenave and Maddern 1999: 42). In light of these definitions we can see two predominant subjects when we talk about prejudice. The first among the two is the way that bigotry considers the mind of a person. To be increasingly exact, we manage the develop of convictions an individual or gathering may hold against others as typified by the mores and standards they have. The second perspective that we find is the way that prejudice is an exceptionally sorted out gathering structure as called attention to by Noel Cazenave and Darlene Alvarez Maddern. Concerning the subsequent viewpoint, we find that prejudice is a social build, a benefit of specific gatherings inside a general public. Henceforth, we are directed to infer that the social wonder can exist in any general public. All things considered, there is no obvious homogenous society and the reality remain that distinctions proliferate between gatherings. Take the United States of America, however it is a solitary nation the social structure can in any case obviously outlined between the various races that involve its topography. Concerning my nation of origin of Serbia, we likewise observe that bigotry cuts across bunches as I have seen individuals show demonstrations of racial separation on rovers; a gathering who since their unexplained appearance in Europe more than nine centuries prior, the tramps have would not fall in with customary settled life. They stay a people whose culture and customs are assailed with misconception, and who stick to their particular character in the teeth of diligent dismissal and strain to accommodate. This social gathering has been for quite some time been scorned and abused in Serbia. I have additionally by and by observed individuals who seem as though neo-Nazis with their shaved heads propelling boisterous attacks and pounding rovers. It is a disheartening truth that things like this occur. What’s more regrettable is the way that wanderers are really aggrieved all around Europe. Other stunning occasions of racial acts can likewise be found in soccer matches in Serbia. A case of this is even refered to on a blog/news discourse on the Fox Sports site.

Newtons Second Law of Motion Lab Report Example | Topics and Well Written Essays - 1000 words

Newtons Second Law of Motion - Lab Report Example In this lab analyze, we will concentrate on the approval of this law by applying the conduct of a practically frictionless movement of a vehicle on a level aluminum track and a steady power T will be applied on the vehicle. This movement will be recorded by a movement sensor and used to break down this law. From the examination and information investigation over, various things can be noted. The estimation of gravitational speeding up in the consistent mass of the moving framework is more noteworthy than the normal estimation of 9.81m/s2. This implies an expansion in the estimation of gravitational speeding up is straightforwardly relative to the net power. An expansion in the net power will cause an expansion in the gravitational increasing speed. In the subsequent analysis, the estimation of gravitational increasing speed towards the sensor is higher when contrasted with the estimation of gravitational quickening ceaselessly from the sensor. A clarification to this marvel can be ascribed to the way that for an item very still, the power of gravity follows up on that specific articles yet then again, a balancing power from the surface follows up on it. For an article on a slant, a portion of the gravitational power is followed up on by the gravitational power that is given by the incline. The rest of the power may constrain it to descend incline and thus the information gathered. This demonstrates Newton’s second law is followed

Where are you going, where have you been

Where are you going, where have you been DID YOU KNOW? One of the sister cities of Hiroshima, Japan is my hometown of Harrisburg, Pennsylvania. The title is taken from a short story by Joyce Carol Oates that we read in AP English. When I read it, I thought that it was the most obvious thing in the entire world that the whole narrative was supposed to be a dream that the main character was having while listening to the radio, but nobody else in the class understood what I was talking about at all, and Mrs. OBrien told me I was totally crazy. A year later I e-mailed her with a peer-reviewed paper supporting my conclusion, and she told me that Joyce Carol Oates called that paper ridiculous. I ended up passionately hating Joyce Carol Oates for like two years until I read Everything is Illuminated and found out that she taught Jonathan Safran Foer how to write, and then I realized she couldnt be all bad. MORAL OF THE ENTRY: Read Everything is Illuminated by Jonathan Safran Foer. Sorry for the lack of blogging over the past week, I just got back from a long, long, long trip across Italy which I will describe to you tonight after I go to Mr. Chicken and upload some pictures. But first I want to tell you about the most exciting part of the tripgetting home! No, really. I was in four different countries in one day! I was all excited about that until Ling 07 pointed out that last month we train-trekked across the width of Germany and basically all the way through Switzerland and France, plus a hundred miles into Spain, all in 22 hours. Move over, Anthony. But back to my other story. The dreadlocked Kendall 07 lives in Aachen, about an hour west of Ling 07 and me in Leverkusen, and despite that fact I have never been out to visit her. So, on our way back from the D??????sseldorf-Weeze airport in the middle of the afternoon, we decided to put our 15 ??? « ® NRW Bundesland ticket to good use and take a visit over to Kendalls place. One thing you should know is that the D??????sseldorf-Weeze airport is nowhere near D??????sseldorf, and its going to cost you a bundle to get to or from there. So dont think Ooh, la la la, discount tickets! Woohoo! unless the tickets are at least 15 ??? « ® cheaper than the next best price, or unless you have something else to do with a Bundesland ticket, like we did. But Aachen is really nice, and I kind of wish that I had worked there instead of the sprawling industrial shrine of Leverkusen. There were lots of hills and cows and playgrounds and sculptures of sheep and quaint little European houses. Aachens major claim to fame, kind of, is its proximity to the Dreil??????nderpunktthe junction of Germany, the Netherlands, and Belgium. They have a labyrinth there for no apparent reason. I love Labyrinth, but it was closed by the time we made the hike up there. What they also have is a monument marking the highest point in the Netherlands. Germans and Belgians are apparently always, Ha ha Netherlands when they walk by because this point is seriously not even that high. Also, Flemish is like the weirdest-sounding language of all time. So they probably laugh at that, too. BONUS: Check back tonight for an exclusive Turkey vs. Spam picture and video of the Dreil??????nderpunkt! My blogging will be a little sparser in the near future because Im a little tired from our whirlwind tour of Italy, hitting Venice, Florence, Pisa, and Rome in the space of four all-too-short days. And then tomorrow night Im leaving work a little early so that we can get over to Paris before nightfall. But thats it. One more weekend in Germany, and then I get back to where I once belonged at MIT. We do have plane tickets to London, but we decided that were a little bit hosed from 13 straight weeks of European travel, so were just going to eat the cancellation fee instead of spending four times that much to half-heartedly see a few sights in London. OH WAIT! I also came up with another commercial idea while I was in Italy. Kendall 07 was letting me listen to some German music on trains through Italy, and one of them was by the great pop-punk-ish band Wir Sind Helden. One of the songs, Monster, had the unstoppably catchy chorus of Kannst du mein Monster halten? Kannst du mein Monster halten? Kannst du, kannst du? (Can you stop my monster?). And images of German youths biting into crispy chocolate bars while Wir Sind Helden sings, Kannst du mein Hunger halten? (Can you stop my Hunger?) just popped into my head. Okay, its not grammatically correct (should be meinen Hunger), but once you listen to it, youre going to want a candy bar so bad that you dont have time to correct Wir Sind Heldens grammar. I tell you, Im a natural at this thing. Why did I go to MIT? I have wasted my life. - Okay, as promised, a bonus half-entry on the Dreil??????nderpunkt. So Ling 07, Kendall 07, and I did take the obligatory lets stand in 3 countries holding hands at the same time picture: There is also a playground right next to the Dreil??????nderpunkt. And as you probably all discovered in high school, teenagers at a playground designed for 8-year-olds is the most fun thing EVER. Now, also, you have to realize that playground safety is a huge thing in the US. Not so much in Europe. So the playground was basically just a sandy patch covered in spinning metal implements of doom and trees that 8-year-olds could easily crack their heads on. And if theres one thing I really like to do, its spinning. So, good MIT students that we are, we spent the next hour conducting a lab practical in moments of inertia. I like spinning so much that when I was young, I used to play this game with myself called Scrambler, where you pretend youre on the Scrambler ride at Hersheypark. Basically, it involves running around in a circle while also spinning in circles at the same time. Sometimes I played it with other people too, if they were around. But nobody was quite as good at it as I wasafter all, I had the most practice. I demonstrated the game to Kendall and Ling and invited them to join in. They thought it was interesting, but decided that playing it would be inadvisable after our macaroni and cheese dinner an hour beforehand. After taking 550 pictures, I had like 8 seconds of video left on my memory card, so I said, Hey, Ive never actually seen what Scrambler looks like. Could you take a video of me playing it? Well, sure. (13.4 MB .mov file) I really start to wonder what kind of family lets their child run around doing that in the front yard for hours at a time. But I got into MIT, so Sams Mom must have done something right. This entry is brought to you by the European Union, whose formation meant that I did not have to check my passport 5 times in the above video. Where are you going, where have you been Prelude. In light of the halfways, quarterways, three-quarters-ways done with MIT posts that have been popping up left and right and the all-around mayhem of everybody waxing poetic about their life experiences hoping someone out there is reading, learning something, or just caring out of the corner of their heart a little bit from time to time, well, heres my announcement that Im throwing my hat into the ring with the rest of them. Nobody is startled. Im sure. But Im going to do it anyways. Ive lost the element of surprise, alas, but Ill try to make up for it in thoroughness. Seeing as how I have two weeks of free time between now and graduation, and Ive broken many, many promises of various entries on this and that in the last years, Im embarking on a multi-part project called Where are you going, where have you been named after a rather creepy (but incredibly good) Short Story, the context of which has absolutely nothing to do with what I will be talking about (unless youre a lit major or you have a particularly sinister view of what Im trying to do here), I borrow the title because its beautiful. Its ambiguous. And it pertains to these entries on a superficial level precisely so I dont have to make justifications like this along the way. Go figure. Anyways, I thought Id put this up tonight, because its 6:40am and Im not sleepy yet, because a thunderstorm has brought in the day, because everything is so still except for the low constant rumble of the city, because my mom called to say that she was proud of me, because everything has to go, everything, because nothing is real but what you take with you, but mostly, because if I didnt get this up now, I will probably lose the motivation in a couple of days, and this will never happen, and I think I will be sorry if that is the case.

Implementing Organisational Guidelines And Procedures

Make decisions in accordance with organisational guidelines and procedures The decision is made upon and according to the business plan, business goals and objectives, school vision, mission, values standard and the business motto. All the decisions are compatible with the achievement of the business short term and long term development plans. Ensure decisions taken are consistent with organisational objectives, values and standards The school’s objectives are: to be the top quality provider of vocational education within Australia and on the international standard level. The school’s values are to set its students as the top priorities to provide them with the excellent customer service and quality of teaching. The school’s standards†¦show more content†¦Design and test systems to meet information requirements of decision makers Following are the critical parts for information requirements of decision makers: †¢ Model A model is an abstract description of the decision problem. The model may be quantitative or qualitative. †¢ Criteria The criteria must state how goals or objectives of the decision problem can be achieved. When there is a conflict between different criteria, a choice has to be made through compromise. †¢ Constraints. Constraints are limiting factors which define outer limits and have to be respected while making a decision. For example, limited availability of funds is a constraint with which most decision makers have to live. †¢ Optimization Once the decision problem is fully described in a model, criteria for decision making stipulated and constraints identified, the decision-maker can select the best possible solution. Ensure information is up to date, accurate, relevant and sufficient for the recipient †¢ First establish management information needs and formulate broad systems objectives so as to delineate important decision areas (e.g., general management, financial management or human resources management). WithinShow MoreRelatedData Into The Computerized System1683 Words   |  7 PagesName: Thi Ngoc Anh Nguyen Student ID: S71565 Set up and operate a computerized system FNSACC406 Assessment 3 Describe the steps to be taken prior to inputting the data into the computerized system and how you would go about implementing the new system. †¢ The steps to be taken prior to inputting the data into the computerized system: - The first step: you will need to set up your company in your accounting software system. Look for company tab. Then, you fill in your company name, your company addressRead MoreHuman Resource Management And Organizational Goals1587 Words   |  7 Pagesresource practices with organisational goals have become mismatched. Due to external factors such as globalization, advances in technology and changing views regarding the importance of human resources as a competitive advantage for organisations, the nature of work has been redefined (Horwitz, Heng, Quazi, 2003). This has caused human resource management to become more than just a function, but a strategic partner within corporations that contributes to organisational success (Todericiu SerbanRead MoreImpact Of The Organization s Culture And Values On Leadership1140 Words   |  5 Pagesunique identity. They reflect theorganisation’s core values which are learned, re-learned and passed on to new members.These include the way people communicate with one another, how information isexchanged, the procedures and processes followed etc. Roger Harrison defined four typesof organisational culture depending on the level of centralisation and formalisation. Thisis indicated in the figure below. High FormalisationLow Formalisation In a power culture, power is concentrated in the hands of a fewRead MoreGeneral Guidelines And Rules On Risk Management1550 Words   |  7 PagesISO 31000:2009 explains the general guidelines and rules on risk management. These guidelines are used by associations, companies, organisations, private, communities, public and groups or individuals. Hence, ISO 31000:2009 does not limit to any particular industry. ISO 31000:2009 can be brought in application for the whole life span of an organization, and to a broad area of activities, which covers plans and strategies, decision making processes, specific functions, product and services etc. ThisRead MoreApplication For The Position Of Program Delivery Manager Telecommunications1583 Words   |  7 Pagestelecommunication projects and managing project’s portfolio. With experience of working in both Matrix and Projectised organisational models, I have delivered a wide variety of mid to large-scale telecommunications projects including, Radio Base Station Roll-out, Wi-Fi Planning Deployment, Small Cells Roll-out, In-building Solution, System Integration, Network Implementation, Organisational Change Management, Transition Transformation, Router DCN switch commissioning de-commissioning, server consolidationRead MorePrinciples for Implementing Duty of Care in Health and Social Care616 Words   |  3 PagesPrinciples for implementing duty of care in health and social care or childrens and young peoples settings Task A1 Q what is ment by the term duty of care A Health and social care organisations have what is called a duty of care towards the pople in there care. That means that they must do everything within there power to keep the pople in their care safe from harm. It is not only the care establishment that needs to prioritise the safety , welfare and interests of the people it cares forRead MoreGeneral Guidelines And Rules On Risk Management1620 Words   |  7 PagesSO 31000:2009 explains the general guidelines and rules on risk management. These guidelines are used by associations, companies, organisations, private, communities, public and groups or individuals. Hence, ISO 31000:2009 does not limit to any particular industry. ISO 31000:2009 can be brought in application for the whole life span of an organization, and to a broad area of activities, which covers plans and strategies, decision making processes, specific functions, product and services etc. ThisRead MoreAccountability And Responsibility Of An Organization1009 Words   |  5 PagesThis position has to be occupied by an experienced project management professional or a person with equivalent experience or expertise, and must possess a higher order communication, negotiation, problem-solving, management, customer service, organisational and leadership skills. Project Manager A Project Manager (PM) is responsible for the project planning and implementation. The PM is responsible for: Planning and Defining Scope, activity Planning and sequencing, resource PlanningRead MoreThe Australian Workplace Is A Evolving Environment1483 Words   |  6 Pagesbarriers of uniformity. This both contextual and individual concept is refereed to as diversity. Contrary to popular belief, diversity does not jus relate to gender, race cultural identity. Diversity is categorized into four main categories: organisational, internal, external and personality. From these categories, various experiences and perspectives arise, portraying the concept of diversity. Unless managed and understood properly, diversity can cause a wide range of obstacles in the AustralianRead MoreThe idea of change is the most constant factor in business today and organisational change1300 Words   |  6 PagesThe idea of change is the most constant factor in business today and organisational change therefore plays a crucial role in this highly dynamic environment. It is defined as a company that is going thr ough a transformation and is in a progressive step towards improving their existing capabilities. Organisational change is important as managers need to continue to commit and deliver today but must also think of changes that lie ahead tomorrow. This is a difficult task because management systems are

Police Brutality Of The United States - 1529 Words

In recent years police actions, especially police abuse remains one of the most serious and estranged human rights violation in the United States. While citizens worry about protecting themselves from criminals, it has now been shown that they must also keep an eye on those who are supposed to protect us. Thousands of individuals that complained about police abuse are reported each year and local authorities pay out millions of dollars to victims in damages after all the lawsuits. Police have beaten, shot at unresisting suspects; they have misused their batons, and also their electroshock weapons. Over the past decade, police officers have acted out in ways that make people wonder, are these officers of the law really doing their job? Severe beatings, unjustified shootings, and rough treatment have all contributed to the problem of police brutality in America. Police officers continue to abuse their given authority by acting in a brutal manner in order to control a detained suspect. The job of a police officer is to maintain public order, prevent, and detect crime. They are engaged in a dangerous and stressful occupation that can absolutely involve violent situations that must be controlled. In many of these confrontations with the public, it may become necessary for the police to administer force to take control of the situation. Sometimes excessive force takes the form of hand-to-hand combat with a suspect who is resisting arrest. At least once every month or two the newsShow MoreRelatedPolice Brutality And The United States Essay1408 Words   |  6 PagesPolice brutality in the United States has escalated in recent times. To develop a peaceful environment amongst human beings, one of the main topics to look at is human rights. While more often than not, police brutality violates the concept of human rights it is still a very important task to discuss the topic and create possible solutions to such a concerning and threatening issues in the United States. In this case, statistics is a very important factor that is required to display how serious ofRead MorePolice Brutality And The United States1479 Words   |  6 Pages Police Brutality in the United States University of Nebraska Kearney Colton Blankenship Abstract This research paper is an overview of police brutality in the United States. The paper covers what police brutality is and the definition. The information about police brutality is expanded about what is reasonable and excessive use of force an officer can use. Information is included about the thoughts of what the citizens feel about police brutality. Among the white andRead MorePolice Brutality And The United States1286 Words   |  6 PagesPolice brutality continues to be one of the most serious and contentious violations of human rights in the United States. The unreasonable amount of force used by police officers prevails because of a lack of accountability. This makes it feasible for officers who do violate human rights to get off clean and recommit the violation. A sad fact is that police and/or public officials deny time after time any claims of human rights violations, claiming it was an abnormality, when they should be takingRead MorePolice Brutality And The United States Essay1484 Words   |  6 PagesAssault Being a minority in the United States has never been easy and does not seem to be getting any better. Minorities have been exposed to violence by law enforcement for many decades. Law enforcement s are tasked with protecting and serving its citizens, not to harass and assault them. Police brutality is a continuous problem in the United States and officers need to be accountable for their actions. This research project will examine how police brutality often leads to death because of someRead MorePolice Brutality Of The United States1415 Words   |  6 PagesPolice Brutality Police abuse is one of the most violated human rights in the United States. Police are portrayed as heroes that stop bank robbers, stop kidnappings and catch murders, but as of recent year’s police actions have come into the public eye. While typically citizens worry about their safety from criminals, it also seems they have to keep an eye out for the people who are supposed to protect them from danger. Thousands of complaints about police brutality is reported each year, and seemsRead MorePolice Brutality And The United States1630 Words   |  7 Pages Police Brutality is an ongoing problem and existent concern in the United States and should be resolved immediately. Law enforcement must function as an element that consists of organized and civilized officers. The presence of police brutality is becoming more of an issue as society grows. The problem posed by the illegal exercise of police power is an ongoing reality for individuals of a disfavored race, class, or sexual orientation. Police brutality must be stopped so that police do not forgetRead MorePolice Brutality Of The United States2239 Words   |  9 PagesIntroduction Police brutality against minorities across the United States has become a huge topic of interest. There are multiple events where interactions with minorities have had a horrible outcome. Police brutality is defined as the use of excessive force against a civilian and has caught the attention of many in the past few decades. This paper will argue that law enforcement officers disproportionally target minorities as criminal suspects. Racial profiling takes place due to law enforcementRead MorePolice Brutality And The United States1608 Words   |  7 PagesPolice abuse remains as one of the most deliberate human rights violations in the United States. For over a decade police have acted in ways that makes us question their professionalism. Makes the wonder if law enforcement are taking advantage of their criminal justice â€Å"powers† October 22 is â€Å"National Day of Protest to Stop Police Brutality, Repression and Criminalization of an Entire Generation†. (Aol News). On October 22 many people across the country wear black to fight back against police brutalityRead MorePolice Brutality And The United States Essay1474 Words   |  6 PagesBeing a minority in the United States has never been easy and does not seem to be getting any better. Minorities have been exposed to violence by law enforcement for many decades. Law enforcement s are tasked with protecting and serving its citizens, not to harass and assault them. Police brutality is a continuous problem in the United States and officers need to be accountable for their actions. This research project will examine how police brutality often leads to death because of some officersRead MorePolice Brutality Of The United States Essay2135 Words   |  9 PagesThe United States is facing a continuous wide spread of police brutality from the past to today. TV Networks, newspapers/magazines, bloggers and forums are getting involved into the discussion about police brutality. After a father bought a t oy gun for his son for his birthday, his son went outside to play and a police officer saw him with the gun not knowing it was a toy and shot him several times. This incident occurred in Sonoma County in October 2013. Something close to that happened in November

Irobot Company Free Essays

g 1. 0| Executive summary| 2| 2. 0| Situational Analysis2. We will write a custom essay sample on Irobot Company or any similar topic only for you Order Now 1. Political factors2. 2. Economic factors2. 3. Social factors2. 4. Technological factors| 3-6| 3. 0| SWOT Analysis3. 1. Strengths3. 2. Weaknesses3. 3. Opportunities3. 4. Threats| 7-9| 4. 0| Marketing Objectives| 10| 5. 0| Targeting and Positioning5. 1. Targeting5. 2. Positioning| 11-14| 6. 0| Marketing Strategies6. 1. Product 6. 2. Price6. 3. Place6. 4. Promotion| 15-19| 7. 0| Implementation and Control| 20-21| 8. 0| Conclusion| 22| 9. 0| References| 23| 10. 0| Appendix| 24-27| TABLE OF CONTENT 1. 0. EXECUTIVE SUMMARY Robot Corporation designs, manufactures, and sells a variety of robots include floor vacuuming robots, pool and gutter cleaning robots. Our marketing objectives are to continue to strengthen our brand, which is to continue having advertisement to increase band awareness in the market, to have high market shares of 20% rather than 11. 67% by December 2012, which we believe this product Cleany will very much contribute to the increase in market shares, and to have marke t expansion in different parts of the world. Our new product is the robotic dirt eating machine. It is called Cleany. It is served as a vacuum cleaner, as well as a scrubber. When the floor, sofa or bed has dirt, Cleany will help clean them up. It is round in shape and it has no sharp ends. This product is very convenient to be used. It ensures safety and cleanliness. Moreover, this product is environmental friendly, it uses solar energy to charge its battery. Our packaging focuses on the protection of the product. We use thick polystyrene to wrap our product. We want to make sure it reaches our customers doorstep without any damages. Cleany is a good quality product. It performs well and it’s durable. Irobot plans to use price skimming as our pricing strategy. From time to time, discounts of 15-20% will be given so that customers with lesser income distributions can also purchase Cleany. The budget allocated to advertise Cleany through television, radio, magazines, and newspaper, to give sponsorship and to create event to create brand awareness in the market is RM 662,000. 2. 0. SITUATIONAL ANALYSIS 2. 1. Political Factors Tax Tax charged by government to irobot varies from different countries. The standard corporate tax rate in Malaysia is  25% since 2009, while resident small and medium-sized companies (i. . companies capitalised at MYR 2. 5 million or less and not part of a group having a company exceeding the above capitalisation threshold) are taxed at 20% on the first MYR 500,000, with the balance taxed at the 25% corporate tax rate. (TaxRate. cc, 2009-2012) But according to our financial position, tax does not very much affect our company. Employment law The legal/politic al aspect is very important in global marketing. â€Å"International law† can be defined as rules and principles that states and nations consider binding upon themselves. FAO Corporate Document Repository, 2009) There are employment laws that we need to abide to. For example, we are not allowed to hire child labour in our workplace, we are supposed to grant our employees leave and benefits. Our employees have the right to take sick leave when they are not feeling well, we need to pay our employees extra if they are working overtime. This law has widely opened the eyes of our company. It somehow affects our company because now we know how the employment law works and how to make decisions accurately. 2. 2. Economic Factors Economic growth MIER downgrades 2011 GDP growth rate to 4. percent year-on-year. For 2012, MIER revises the GDP growth forecast to 5. 0 percent. (Suzy, 13 October 2011) Malaysia economic grows from year to year and in 2012, It will probably grow up till 5. 0 percent. During economic growth, customer’s disposable income will increase, and therefore, they have more money to spend now. This factor will most probably increase our company’s sale and cause irobot Company’s profit margin to increase. Inflation From time to time, there will be inflation around the world. From our pass experiences, each time there’s inflation, it will somehow affect our company. Customers may consider to not purchase our product first until their income is stable. Below is a graph on Malaysia’s inflation rate (International Monetary Fund – 2011 World Economic Outlook) In year 2010 the inflation rate in Malaysia has increase to 1. 7% from 0. 6% in 2009. Irobot is hoping the inflation to decrease in 2011 and 2012. Increased fuel price The current increased price in fuel since 2 years causes irobot Company to have a slightly lower profit margin as now we have to increase our fuel expenses. For every litre of RON 95, the actual price is RM2. 5, and the price of RM1. 90 at the pump translates to a subsidy of 85 sen, or 31% of the actual price. (Anthony, 6 October 2011) Therefore, starting from 2012, the decrease price of fuel will allow our company to spend lesser on fuel which will be an advantage to the company. 2. 3. Social Factors Attitudes to work and leisure In the 21 centuary, people are all so busy with their studies, works and daily activit ies. This affect out company sales, as more people now purchase our products as our products are all robotic products that will assure our customers convenience. Demographics With the population of 27, 467, 837 residents in Malaysia, some of them have very high income distribution and it will positively affect the irobot Company. We will be able to reach higher sales revenue because the chances of them buying our products will be higher. However, we also have customers that have low income distribution. Therefore, we provide discounts at times, so that this group of customers can purchase our product when our products are on discount. 2. 4. Technological Factors Internet The ability to access to the internet grants our company a lot of advantages. We target to increase the company’s sale by 4% through internet sales. Earlier a person had to go to the mall to purchase a product. This is not necessary now. The products for sale can be displayed on your website and the customer can order them from home itself. The only thing that you as a seller have to do is confirm the financial transaction and deliver the goods at the place specified by the buyer. This saves a lot of expenditure both on the part of seller as well as the buyer. 2. 5. SWOT Analysis 2. 5. 1. Strength The company receives a lot of positive images and feedbacks from the consumers. The consumers are more than satisfied to work with us. These are some of the company’s strength. Customer service We make sure all of our staffs work effectively and efficiently, and make sure they are accountable of their work. Besides, we provide customers with extremely good services. The workers are given training to be nice and friendly to all consumers. We connect with and laugh with our customers, even if just for few moments. We always believe that being nice has its own rewards. With positive customer’s service, we will be able to make our customers come back. Strong financial position Our company has a strong financial position in the market. The irobot profit margin is 11. 67% this year. Our target is to reach 20% of the market share by December 2012. To achieve that target, we will have more promotions and advertisements to create stronger brand awareness in the market to attract customers to us. Above is the graph of the profit margin of irobot Corporation from year 2007-2011 (irobot Corporation (irbt), 14 November) 2. 5. 2. Weakness Apart from just strength, every company has its own weakness. The irobot Company is weak in these few ways. Realizing our weakness, we promise to improve in the near future. Product pricing The prices of irobot products are higher as compared to its competitors. Although our products qualities are up to the standard, customers might want to try something cheaper when there is inflation or when they have other extra expenses to spend that moment. High operating cost The operating cost of irobot is somehow quite high. This includes salaries and wages to the employees, advertising, and cost of raw material, rent, fuel cost for transportation and also all kinds of taxes. . 5. 3. Opportunities Advanced technology With the availability of wifi, Irobot manages to attract more customers. Customers can now buy our product online. It would be very convenient for our customers as they do not have to come all the way to our retail stores to purchase the product. Growth in robotic industry Study shows that the robotics industry will grow from its present $11 Billion status to upwards of $70 Billion by 2025. Therefore, in future, the demand for robot industries will rapidly increase in demand. 2. 5. 4. Threat Lower cost competitors The company has faced tremendous competitive pressure. There will be price wars existing from time to time where our competitors lower down the price of their products, causing us to have a lower profit margin if we also reduce the price of our products. For example, if LG vacuum cleaner decreases their price, our competitors will go to them to try their product and this will cause us to make lesser sales. Competitors Even though irobot is a well known brand but they also have threat that they need to consider. They have many competitors in the market such as LG, iClabo, and also Vbot. So we have to be ready with all kinds of technologies updates in order to stay in front of the competitors. 3. 0. MARKETING OBJECTIVES Continue to Strengthen Our Brand. We intend to continue to enhance our brand image and corporate identity. The iRobot brand is designed to communicate innovation, reliability, safety and value. Our robots’ performance and uniqueness have enabled us to obtain strong word-of-mouth that leads to increasing brand awareness. We intend to continue to invest in our marketing programs to strengthen our brand recognition and reinforce our message of innovation, reliability, safety and value. Higher market shares The irobot Corporation currently holds 11. 67% of the profit margin in the market. Its aim is to achieve a higher market share of 20% by December 2012. Market expansion Our objective is to expand our leadership not only in Australia, but in more countries such as the US, Korea, Japan, Malaysia, Africa and many other countries in designing and building practical robots and in developing robotic technology. . 0. TARGETING AND POSITIONING 4. 1. Targeting Targeting strategies Instead of going after a small share of a large market, irobot Company chose to go after large share of few submarkets. The submarkets that we chose are the busy working people and also upper class families. We plan to focus only on two segments because we know that through concentrated marketing, firm will possibly achieve strong m arket position in the segment that it serve because it has greater knowledge of the segments. In this way, there will also be specialization in production, distribution and promotion. Instead of going after a small share of a large market, our company chose to go after large share of few submarkets. The submarkets that we have chosen are people who are always busy working and the upper class families. We plan to focus only two segments because we know that through concentrated marketing firm will possibly achieve strong market position in the segment that it serve because it has greater knowledge about what two three segments need and want. In this way, there will also be specialization in production, distribution and promotion. Below are few segments that we are targeting. Demographic Segmentation This product is made for both genders, female and male. It is made for all group ages, right from young working adults, to adults, to middle aged people and finally, senior citizen. Both male and female eat chocolate. And people with different age groups eat chocolate as well. This product is made for any religion as all religion can eat chocolate. It is also made for people with occupation that are busy working and has high income. Psychographic Segmentation Market is divided into different groups based on social class. We are targeting those upper class families. Looking into the personality characteristic, Cleany is mainly made for busy people. Geographical Segmentation This product is basically marketed to all busy states, regions, and cities in Malaysia where there are more people living in For example, Kuala Lumpur and Malacca. This product is also marketed to different western countries such as Spanish, United States, Australia and New Zealand and also to the Asian countries like Hong Kong, Taiwan, and Korea. Behavioral Segmentation When this product is launched, we would expect people to have certain significant knowledge about our product. We also want customer to have good attitude towards our product. When they use our product, they will have a good perception about our product. They will give good response to our product. Once they have tried our chocolate, they will introduce our product to their families, friends and colleague and will even think of purchasing it again in the future. This product will grant them ease when they have no time to vacuum their house. Benefits Segmentation Customers nowadays want to look for things that can lighten their burden. Cleanny can absolutely lighten their burden by just needing them to press a button. And the floor, bed and sofa will be all cleaned. 4. 2. Position We want customers to have a perception that our product is a high quality product, a product that can be trusted, and a product that is of reasonable price. We want to be above our competitors in the mind of all our consumers and we want them to be more than satisfied when they use our product and to come back to us and buy them. Besides, they will also recommend our product to their friends. In order to be different in the market, we make sure that we position our product in three different ways. Product differentiation, service differentiation and also channel differentiation. Product Differentiation Our product is different than our competitors. It serves as a vacuum cleaner and also a scrubber. When there are dirt on the floor, Cleany will suck up all dirt and when there are small unwanted particle that is sticked to the floor, Cleany will help scrub them off until it is clean again. Apart from that, Cleany does not require electricity. It uses solar energy as a power resource. Service Differentiation Our company produces delivery service. We always believe that the more services we offer, the more satisfied the consumers, the more consumers we will get. After all, all we want to do is to satisfy our consumers’ needs and wants. Whenever consumers want to place an order they can just give our company a call, and we will send them the product through speedy, careful and convenient delivery. Consumers can also place their order online. This will be so much easier for them. They can purchase the product anytime they want. Channel Differentiation In business point of view, we have to be different in order to win our onsumer over our competitors, we tried our very best to be different and to be outstanding, so that we will be win the hearts of our consumers and have good relationship with them. We employ expertise to advertise our product to the market to create brand awareness, to make sure most of the people in the market have heard of our product. We make sure our product will work well and consumers will be satisf ied using them. Other than that, we do carry out cause-related marketing (Charity). We give food to the homeless. We sometimes send our people to visit the old folk’s home. Positioning strategies The irobot has chosen two positioning strategies to follow. Product attributes Cleany offers several benefits to the user. first of all, this product is so unique. It works as a machine that helps to clean. With just a button, house works are now so much easier. Customers do not need to sweep and mop the floor. When the side of this product touches any hard surfaces, it will automatically change direction. Away from competitors Our product is made away from the competitors. Normally vacuum cleaner works manually where someone has to hold it and move it to places that need to be cleaned. Normally, someone has to scrub the floor using brush. With the existence of this product, customers do not have to worry about cleaning the floor, the sofa, and the bed. 5. 0. MARKETING STRATEGIES 5. 1. Product 5. 1. 1. Product Features The robotic dirt eating machine (Cleany) looks like this. It is round and it has no sharp ends. 5. 1. 2. Product Benefits Convenience Cleany works as a vacuum cleaner as well as a scrubber. This product makes it very convenient for the customers as the customers do not have to vacuum or to mop the floor themselves. By just pressing a button, this product does it all for them. This product can be used on the floor, on the bed also also on the sofa. Customers that have busy schedule will really fall in love with this product. Cleanliness This product will ensures floor, beds and sofas to be clean, shiny and makes dirty stains to leave. When liquid are spilled on the floor, the dirt eating machine will help wipe it clean. When there are small unwanted particles that are sticked on the floor, this product will help to scrub it out. Safety When we produce this product, we make sure that it is not dangerous and it will not hurt people. That is why this product does not have any sharp ends. It is made round in shape so that it can be safely used. Therefore, customers that have children at home will be able to feel at ease to use our product. Environmental friendly This product is environmental friendly. It works on solar energy. In order to fully charge its battery, customers have to just put this machine under the sun for 30 minutes. This product helps customers to save electricity. Warranty If the dirt eating machine is spoilt within 2 years of purchase, irobot will provide a free machine to our customers. But so far, we have not come across any cases like this for other products irobot produces. 5. 1. 3. Product Labelling and Packaging Product packaging is the activities of designing and producing the container or wrapper for a product. Our product packaging will be based on: Product protection Our packaging concept is to mainly offer product protection. The product will be wrapped with polystyrene and be placed in thick brown recycled boxes to prevent any damages while product is sent to each stores and customers. We are using recycle boxes because we are focusing more on environmental concerns. Using methods Outside of the packaging, there will be instructions on how this product should be used. Customers can always read them first before starting to use this product to ensure they know exactly how this product works. 5. 1. 4. Product Quality Good performance Cleany performs very well and we often have good feedbacks from customers that have purchased some other products from our company. First of all, it works very quickly. Apart from that, it is easily used. Customers have to just press buttons and it will work on its own. Durable Cleany is an extremely durable product. It could last customers for years if taken care in proper way. This product is very hard and tough. This does not break or crack easily. Therefore, customers can feel calm using it. 5. 2. Price Price is the amount of money charged for a product or service. Price skimming We are going to use price skimming as our pricing strategies. This is to establish a quality brand image in the market. We are going to set higher price for this product to attract the least price sensitive market segments. From time to time, discounts will be given to our customers, probably about 15%-20% of the normal price. The reason why we do not use penetration pricing is because we do not want customers to have the perception that our product is a low quality product. Therefore, using price skimming, we have decided to set our product at RM539. Customers can either make their payment by cash or by credit card. Although there is a risk we are taking, as this product might not establish too much profit for the company in the beginning, but we believe as customers start using it, they will see all kinds of benefits the dirt eating machine provides and this good news will be spread by word-of-mouth. Also, by strong promotion and aggressive advertising, our products will be widely sold to the market. 5. 3. Place Distribution channel Most businesses use third parties or  intermediaries  to bring their products to market. irobot Company contains one intermediary. The suppliers will send their products to the retail store, and the retail store then sell the goods to the final consumers. We do not have wholesale in between so that we could save cost so that the price of our products will not increase. Coverage The type of coverage that the irobot Company is using is the selective distribution characteristics. The dirt eating machine is a shopping good where it can be found in quite a number of outlets in Malaysia. Outlets that are chosen are all of the Jaya Jusco in Malaysia, 9 of the Giants in Malaysia and also 11 of the Tescos’ in Malaysia. Transport Lorries will be used in order for manufacturers to transport their products to all retail shops. And from retails stores to customers, we will post the products to their house using Post Laju. Location Irobot Companies are normally built at places where they know they are going to make profit. Stores that do not meet the requirements are closed down. Therefore, only the most profitable stores survive. 5. 4. Promotion Advertisings We have all kinds of advertising in the market such as Television ( Astro, TV8, NTV7 ), Magazines (CLEO, Autoworld Emzime, Chip Malaysia), Newspaper (The Star, Berita Harian, Sin Chew Daily), Radio (Hitz Fm, My FM, Mix Fm, light and easy FM) and also billboard in different places in Malaysia. The irobot company does not mind spending money on advertisement because we believe it’s an investment. We spend money to make more money. Once Cleany is able to create strong brand awareness, that’s when our money comes back. We have spent RM602, 000 through all many kinds of advertising to get our product known. Internet activities We have several internet activities. We have our own irobot website which is irobot. com. We have all the updates of our product in that website. Besides, we also have made a Facebook page that we place the price and our product updates there as well. We know that internet is a very efficient way to reach our customers. Events and sponsors Every year we will lay aside RM20, 000 for events and sponsors. Every year, in the month of July, we will carry out social events in colleges, children’s home, and old fox home. We also give out sponsor to companies that needed them. Exhibitions We will carry out exhibitions and our employees take down the names and the email address of people who come to the exhibition because we know that those people that come, they are interested in our product. We will email them about the updates of our products, when will we be launching new products, and also when will we have discounts for our products. To promote our company and also to make our products known to the market, we have spent a total of RM662, 000 in year 2011. 6. 0. IMPLEMENTION AND CONTROL Task| Description| Person in charge| Date to complete| 1. | Meeting on how marketing programme will be carry out. | All marketing department staffs| 20/11/2011| 2. | Advertise the new product on television during peak time on Astro, TV8 and NTV7. | Peter| 21/1012011| 3. | Advertise the dirt eating machine (Cleany) on The Star, Berita Harian and Sin Chew Daily newspaper for 2 days per week, which are Friday, Saturday and Sunday. | Derek| 21/10/2011| 4. | Advertise new product on Hit, My, Miz and light and easy FM Radio daily. | Isabella| 23/11/2011| 5. | Advertise on magazines. Paul| 24/11/2011| 6. | Carry out event. | Lucy Michael| 27/11/2011| 7. | Give out sponsor. | Krystle| 12/12/2011| Irobot Company Marketing Programme irobot Company Budget Activity| Budget (RM)| 1. Advertising CampaignTelevision ( Astro, TV8, NTV7 ) Magazines Newspaper (The Star, Berita Harian, Sin Chew Daily)Radio (Hitz Fm, My FM, Mix Fm, light and easy FM) Billboard | RM 550,000RM 8,000RM 35,000RM 7,000RM 2,0 00| Public Relation – Events and sponsorship| RM 20,000| Sales Promotion (Discounts, vouchers, rebates, free gifts)| RM 40,000| Total| RM 662,000| 7. 0. CONCLUSION In order to successfully sell our products in the market, marketing plan has to be carried out. Company has to plan and discuss in advance about what they want to achieve, whether is it possible to achieve, how are they going to achieve it, and by when are they going to achieve it. Marketing plan is one of the most important tools that a company can use to be successful in the market. The irobot uses concentrated targeting strategy where we go after a large share of a few submarkets. We are targeting the busy working people and also the uppler class families. We believe that Cleany will make it to the market and will bring brand awareness of the company, will product profit for the company and will increase company sales. 8. 0. REFERENCES 1. irobot corporation (irbt) 7 November 2011. Irobot corperation profit margin Available at URL: http://ycharts. com/companies/IRBT/profit_margin [Accessed 5 November 2011] 2. irobot corporation 2011. Company milestone Available at URL: http://www. irobot. com. my/company-milestones. html [accesed 7 November 2011] 3. Jim Riley September 2009. Distribution – introduction Available at URL: http://tutor2u. net/business/marketing/distribution_introduction. asp [Accessed 5 November 2011] 4. Malaysia Monetory fund 2011, Malaysia inflation rate Adopted from URL : http://www. indexmundi. com/malaysia/inflation_rate_(consumer_prices). html [Accessed 15 November 2011] APPENDIX Through this report, I have learnt several things. I have learned that every single company has factors that will either positively or negatively affect the company such as political, economic, social and technological, environmental and legal factors. As a company, we have to always take notes of these factors as it can sometimes be an opportunity to the company or a threat to the company. This report helps me open my eyes to the SWOT analysis that every company has to know of. As a company, we have to know what are our strengths and weaknesses are, the opportunities around us, also the threats that might bring harm to the company. Once we get to know our strengths, we can be better in what we are good at. For example, the location of our business is good. In future, when we were to open another branch in the market, we would think and make good decisions on better locations. Once we get to know our weaknesses, we can always find ways to improve and to be better in areas that we are weak in. For example, our company is lack of marketing expertise. Then, our company should send our employees for marketing training. When we know what our opportunities are we have to grab hold of it and not let it go. For example, the availability of the internet nowadays, if we are able to make use of it, creating a company’s website or allowing customers to buy products online, then it will help generate profit for the company, at the same time, it helps create stronger brand awareness. As for threats, when we know exactly what the threats that we face are, we can avoid it. For example, the price of raw material in a country increases. We can turn the threats into opportunities by purchasing raw materials from countries that are selling them at a cheaper price for example, China. Besides that, i have learned so much more about target marketing and positioning as I look into details every single part of it. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Positioning is how you ifferentiate your product or service from that of your competitors. Positioning helps establish your product’s or service’s identity within the eyes of the customers. Without the knowledge of targeting and positioning, marketer cannot market their product in the market well. It will bring bad effects to the company. Company will not be able to understand the market. They will not know which segme nts are measurable, accessible, substantial, differentiable and also actionable. Moreover, they will not know which market segment to target in order to get most of the customers. Without knowing how to position their product, they will lose their place in the market sooner or later. They will lose out in the market. This is because other marketers know what targeting and positioning are and have applied it to their product and company. To have an effective and efficient marketing plan, we have to make marketing strategies that are good. We have to be good and try as much as we could to be different in the 4P’s that are product, price, place and promotion. This is because, when the 4P’s are not good enough, customers will not be attracted to us. Instead, they will turn to our competitors. We have to be different and unique in our products features, we have to make our products provide benefits to our customers, the packaging and the labelling of our products should be interesting to be able to attract our customers over from our competitors, and that the quality of our product should be good so that customers will think that our product is worth the price. Apart from just the product features, the price of the product is another main thing that we should consider. Imagine wanting to buy something that you like, but it’s extremely expensive. You would think of other alternatives rather than really purchasing that particular product. The third P Is the place of the company that sells the product. It should be located at places that have potential customers. Also, the types of intermediaries used. We can choose between one, two, three or four depending of the types of products that we are selling and how many intermediaries that we want to have. As for promotion, we can have various kinds of promotion in order to attract customers to us. We can sometimes give out discount and promotions in ways of vouchers, and free gifts to our customers. This is actually for short term sales. We can also carry out events, charity works, give out sponsors. In order to finish this report, I have read through each and every page of my lecturer’s note so that I would not miss any important thing out. I realized I have learn so much more about marketing plan compared to before. Previously, I had no idea that political, economic, social and technological factor can affect a company. Now I know that all these factors are important for a company to take note of, so that they could avoid harmful factors. Previously, I did not know that being different in the market is so important. Now I know, in order to win customers away from our competitors, we have to stand out in the market. I am really grateful and thankful to my lecturer of her lecturer that she has always wrote extra notes on the whiteboard to make sure we understand what she’s teaching and that she had taught us well. When I’m studying the other marketing modules, I have noticed that what my lecturer teaches me, I have heard of it before, I have studied a bit of it before. I realized that it helped me get better understand of my other marketing modules as well because they are almost about the same. How to cite Irobot Company, Papers

Introduction to Prokaryotes Lab Report Sample

Introduction to Prokaryotes Lab Report Paper Prokaryote are the oldest known life-forms, having existed for the last 3. 5 billion years. Microscopic in size, they are single-celled organisms. Prokaryotic species can survive in extreme habitats that the other life-forms are not capable of inhabiting. Prokaryote have different shapes, the three most common shapes are spherical (Cisco), rod shaped (bacilli), and spiral (spiral). The prokaryotic cellular structures are unique to their classification. Prokaryote have an external cell wall and a plasma membrane. The cell wall keeps the shape of the cell, protects the cell, and averts the cells from bursting in a hypotonic environment. Prokaryotic cells contain a unique material called pedagogical (Sad et al. , 2011). Also metabolic diversity is among the criteria used in classifying prokaryote. The term nutrition refers to the means an organism uses to obtain two energy sources: energy and a carbon source. Carbon sources may be either organic, meaning from a living organism, or inorganic, such as carbon dioxide. Prokaryote split into two lineages known as Archie and Bacteria. The Bacteria are more numerous than the Archie. Bacteria can be endoscope-forming bacteria. Bacteria that form endoscopes are able to survive harsh and severe notations. Bacteria can also be Enteric Bacteria, they inhabit the intestinal tracts of animals. One species is Escherichia coli. Wild-type Escherichia strains are able to grow on a variety of carbon and energy sources, such as sugars and amino acids. Some strains of Escherichia are pathogenic. The detection of Escherichia coli in water is a sign of contamination. We will write a custom essay sample on Introduction to Prokaryotes Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Introduction to Prokaryotes Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Introduction to Prokaryotes Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Another group of pathogenic enteric bacteria are members of the genus Salmonella. These members are responsible for food poisoning and typhoid. Prokaryote play very important roles in our environment. They are involved in the cycling of nutrients and elements in a rarity of ways. Many prokaryote are decomposer that metabolize organic compounds in dead organisms. These decompositions processes result in the return of vast quantities of carbon dioxide, inorganic nitrogen, and sulfur to our ecosystems. Other species are important as symbiotic partners with other organisms (Walsh et. L. , 2010). The diversity of the prokaryotic world is huge, and to have a better sense of knowledge of bacteria diversity in different environments an experiment to observe bacteria growth diversity in colder temperature is conducted. The group hypothesizes that the samples taken from efferent environments will all cultivate diverse morphology in fast growing rates in each environment. The independent variab le in the experiment is the temperature control and the dependent variable is the number of colonies. Materials and Methods Seven different environments were chosen to create bacteria from and cultivated on a nutrient-rich media in eight Petri dishes. The bacteria are cultivated on TTS medium, an all-purpose medium used for cultivating all types of bacteria. Sterile water and sterile swabs are used to sample the bacteria from the environment. To make sure that the bacteria was loosened from the environment and stuck on o the swab, the swab was dipped in the sterile water immediately before taking the sample. Carefully opened the Petri dish and swiped the swab across the plate in a Z pattern. Closed the Petri dish and marked it with its corresponding environment. This was repeated seven times each with a different environment. The first environment was the frame of the classroom chalkboard. The second environment was the chair seat of the classroom. The third environment was the bottom of the shoe of one of our group members. The fourth environment was the floor mat inside the doorway of the Biology building. The fifth environment was the stair railing handle from the stairwell of the Biology building. The sixth environment was the spacer on the keyboard of the laboratory computer. The seventh environment was the mouthpiece of the water fountain in the Biology building. To enable us to check whether or not our aseptic technique was effective the eight Petri dish was our control plate that was struck with the sterile water only. These streaks with sterile water represent control treatments. The bacteria was incubated at 37 co for 2-3 days and then put into the refrigerator for storage. Results Two of the Petri dishes had small bacteria diversity and also a slow growth rate- the chair seat of laboratory environment sample and the water fountain mouthpiece sample (Table 1). Three of the Petri dishes had medium bacteria diversity and regular growth- the frame of the chalkboard, the stair railing handle from the stairwell, and the spacer of the keyboard (Table 1). The other two Petri dishes had medium bacteria diversity and fast growth rate- the bottom of the shoe and the floor mat inside the doorway of the Biology building (Table 1). The Petri dish with the sterile water streaks had no bacteria growth or diversity indicating our aseptic technique was effective. Discussion The results that were obtained in the experiment did not support the hypothesis that there would be large diversity and fast growing rates in each environment. Every environment sample had its own growth rate and bacteria diversity. The primary reason may be that conditions are rarely optimum. Scientists who study bacteria try to create the optimum environment in the lab: culture medium with the necessary energy source, nutrients, pH, and temperature, in which bacteria grow predictably. Most of the strains used in the classroom either require oxygen or growth or grow better with oxygen. These bacteria will grow better on agar plates, where air readily diffuses into the bacterial colony, or in liquid cultures that are shaken. Since diffusion of oxygen into liquid depends on the surface area, it is important to have a large surface; volume ratio. This means that cultures will grow best in flasks in which the volume of liquid is small relative to the size of the vessel. Also another factor that affects growth is the nutritional medium. Bacteria grow best when optimal amounts of nutrients are provided. Tables and Figures